How Andie Closed $16K in 60 Days From DMs!
Andie’s design work was thriving, but her LinkedIn sales were stalling.



Gabrielle Lyons
3 min read
The Context
Andie is a web designer with a growing business and a steady flow of work. When she came to me, she was delivering high-quality projects but wasn’t consistently using LinkedIn to generate new leads.
Her biggest challenge was outreach — she wanted to connect with potential clients but hated anything that felt pushy or spammy. Content alone wasn’t enough to fill her pipeline.
She needed a DM strategy that felt natural, aligned with her strengths, and actually brought in sales.
Andie is a web designer with a growing business and a steady flow of work. When she came to me, she was delivering high-quality projects but wasn’t consistently using LinkedIn to generate new leads.
Her biggest challenge was outreach — she wanted to connect with potential clients but hated anything that felt pushy or spammy. Content alone wasn’t enough to fill her pipeline.
She needed a DM strategy that felt natural, aligned with her strengths, and actually brought in sales.
The Process
We worked together to create a simple, sales-driven LinkedIn system.
We worked together to create a simple, sales-driven LinkedIn system.
Clarified her core message so it resonated with ideal clients
Mapped out a content strategy she could consistently stick to
Mapped out a content strategy she could consistently stick to
Crafted a targeted outreach approach that felt conversational, not salesy
Crafted a targeted outreach approach that felt conversational, not salesy



The Results?
Andie closed $16K in 60 days, signing two $8K clients from DMs alone. With her new system, she has a clear way to fill her pipeline without sacrificing authenticity.
Andie closed $16K in 60 days, signing two $8K clients from DMs alone. With her new system, she has a clear way to fill her pipeline without sacrificing authenticity.
Need More Proof?
Read more of my coaching case studies.
Want To Actually Sell On LinkedIn?
Don't get left behind. Start getting sales from LinkedIn today.
Want To Actually Sell On LinkedIn?
Don't get left behind. Start getting sales from LinkedIn today.
Want To Actually Sell On LinkedIn?
Don't get left behind. Start getting sales from LinkedIn today.